Mobile optimised ecommerce website design and build | Bluerock

A fully responsive eCommerce site optimised for mobile

The idea

The UK vitamin supplement market is dominated by off the shelf, low quality websites that don’t always offer a pleasant user experience. We wanted to create a fresh look with the emphasis on diet, fitness and healthy living, that would appeal to a younger, health conscious audience. A high quality mobile user experience and eCommerce would be a key requirement.

The solution

We developed a fresh, high quality brand, synonymous with being healthy, natural and organic. This was then custom built into a fully responsive eCommerce website using Drupal commerce with mobile optimised product display, checkout and seamless PayPal integration. Blog and recipes sections were created to provide content rich pages for SEO.

Mobile optimised ecommerce website design and build | Bluerock

"Bluerock made the whole process simple and each stage of the design and build was delivered on time and to budget. We LOVE our new design and have already seen sales coming in as a result!"

Hannah de GruchyContent Manager - Emmbie
Mobile optimised ecommerce website design and build | Bluerock


The site is built on the Drupal 7 platform and is regularly patched with up to date security updates. It also has an inbuilt security model that reduces the risk of OWASP attacks. Payment is made via PayPal, using their secure payment gateway and therefore no sensitive payment details are stored by Emmbie. minimising risk.


The site is fully supported by our in house web team and sys admins. It's hosted by our secure hosting partners who provide round the clock support and a 100% network uptime guarantee. Emmbie have the freedom to add content and products without the need for time consuming database releases.